Ashlynn Partridge ED629

  Visual Rhetoric In my last blog post, I focused on rhetoric of all types and the ways that rhetoric can be used to enhance writing. My last blog discussed how rhetoric could be used by authors and designers in order to persuade readers, but it also discussed the reasons why consumers should guard against rhetoric in order to be smart viewers of content. As teachers, we have a responsibility to teach students how to use rhetoric, but also to recognize it in their daily interactions with content, especially online content.  In this blog, I want to focus on a specific type of rhetoric that was discussed in Chapter 4 of our text: Visual Rhetoric. In this infographic, you can find more information on visual rhetoric: Visual Rhetoric by ashlynnpartridge12 Visual rhetoric is the use of visuals to persuade a viewer or consumer. It is used by advertisements, graphics, video games, television shows, movies, social media, and much more. Visual Rhetoric was used from the beginn...

 Rhetorical Appeals     Rhetorical appeals, including ethos, pathos, and logos are extremely important both for the producer and the consumer. While they were originally conceived by Aristotle, they continue to persuade viewers and readers alike even into the present day. As the textbook states, "Oftentimes an advertisement does not sell a product directly, but rather these associated ideas" (Lawrence, 2021, p. 35). By using ethos, pathos, and logos, advertisements get you to buy the product based on what you see. Ethos implies credibility and trustworthiness of a source. Pathos appeals to the emotions, whether positive or negative, that the source invokes, and logos uses rational arguments and factual evidence to create a rational argument. While logos is arguably the most common used by academic writers, ethos and pathos are more common in the world, in general, and especially in the media and on the Internet.       This video gives an interesting ta...